This book was invaluable to me as I studied for my MA in Organizational Leadership. If I taught an OL class, this would be on the recommended reading list, if not required! My area of interest is airline and airport management, but this book speaks to much more than just the business of running a successful airline (though there's plenty of insight into that included in the book as well). Through friendly and accessible anecdotes with Southwest employees, the authors outline sensible practices in goal-setting, rewarding employees, and creating a corporate culture where people 'LUV' to come to work every day. Southwest has turned a profit year after year for a reason, and this book is a completely unstuffy behind-the-scenes look at the Southwest phenomenon. I for one would love to see an updated version for the post-9/11 culture at Southwest.
Leatherby Libraries Call Number: HE9803.S68 F74 1998
3rd Floor Business Library
Review submitted by: Melissa McCook, Faculty Services Specialist, Santa Maria Campus
Rating: Highly Recommended
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