The Tipping Point, which explores the characteristics of fads, is Gladwell's first book in his line of sociological studies. While it definitely doesn't resonate as well as his other two books, because it does not engage the human element, it will teach you something you probably never paid attention to before. If you read this Gladwell work first, be aware that his other books are much easier to relate to and cover more intriguing subjects.
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Review submitted by: Kirsten Moore, History & Screenwriting Student