Tuesday, July 21, 2009

Buyology: Truth and Lies about Why We Buy by Martin Lindstrom

A very interesting book about the "why" we buy. It gives some great examples of it and how in the future the science of marketing and buying might change what we buy.

Leatherby Libraries Call Number: HF5415.12615 .L56 2008
3rd Floor Business Library
Review submitted by: James McCulloch, Carpenter, Facilities
Rating: Recommended

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